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Stop scrolling past your own brand: how indesign can turn pr messages into must-see designs
In public relations, we often say we’re in the business of attention. A great pitch or a well-written news release can still get ignored if the design looks like an afterthought. Over the years I’ve learned that two programs do most of the heavy lifting when I want a message to look as credible as…
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when silence becomes a crisis: what four pr meltdowns teach us about listening
Every organization eventually hits a moment when a comfortable, rehearsed position stops matching reality. What seperates the brands that recover from the ones that don’t isn’t the side of the mistake – it’s whether leadership keeps listening once the ground shifts. Four very different cases make that point with unusual clarity: Adidas’s decade-long partnership with…
