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Adventure awaits
I too sat down, laying the spear between us, and tried to explain how I came to Pellucidar, and wherefrom, but it was as impossible for him to grasp or believe the strange tale I told him as I fear it is for you upon the outer crust to believe in the existence of the…
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My coffee ritual
I too sat down, laying the spear between us, and tried to explain how I came to Pellucidar, and wherefrom, but it was as impossible for him to grasp or believe the strange tale I told him as I fear it is for you upon the outer crust to believe in the existence of the…
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Tropical paradise
I too sat down, laying the spear between us, and tried to explain how I came to Pellucidar, and wherefrom, but it was as impossible for him to grasp or believe the strange tale I told him as I fear it is for you upon the outer crust to believe in the existence of the…
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beyond the design: what photoshop taught me about creativity and communication
When I first started working with Adobe Photoshop, I quickly realized there was a lot more to creating a successful design than just making something look good. Photoshop offers so many tools and creative possibilities, but knowing how to use them effectively takes practice, patience and a clear understanding of your audience. Through creating a…
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stop talking to everyone: What a fictional teenager taught me about audiences
I used to think the best message was the one everybody could like. Then I spent a week building two fictional people, and my idea of good communication fell apart. The first is Maya, a 17-year-old high school senior who edits her school’s broadcast and wants to start making real work as a freshman. The…
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Ethics can’t be automated: why accountability still belongs to people
Technology may change the way organizations communicate, but it does not change their ethical responsibilities. From institutional crises in sports to the rapid adoption of artificial intelligence, the cases from this week reveal a common lesson: When organizations prioritize reputation, convencince or existing systems over accountability, trust becomes the real casualty. When protecting the organization…
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stop guessing: why i let my research design my communications strategy first
Confession: When I start a new project, my first instinct is to open a design app and start picking fonts. It feels productive. It’s also basically shooting in the dark.5 Research changes that. It gives you evidence on who your audience is, which channels they use and what genuinely interests them. That evidence has to…
